News Sainsbury’s Home and Argos Home AW19 and Christmas Show
“The show was great. My favourite was the bed for £199. Amazing”
Katrina Burroughs; The Sunday Times, Home
London

Camron hosted a preview of the autumn / winter and Christmas 2019 home and furniture collections for Sainsbury’s Home and Argos Home to press and influencers at a Bloomsbury venue. A series of home and seasonal trends were beautifully styled throughout the space, with the design and buying teams on hand to guide attendees and communicate product messaging. A morning panel discussion was hosted with the Heads of Design and Furniture Buying for the two brands, along with colour psychologist, Karen Haller and the CEO of Hostmaker, Nakul Sharma, presenting a dynamic conversation around the key homeware trends. Other interactive elements included a bespoke café serving wholesome dishes throughout the day, a hoop wreath-making workshop as a nod to the Christmas collections and tarot card reading from the Psychic Sisters within the Halloween set.

Results:
· 115 press and influencer attendees
· More than 240 posts across Instagram and Twitter
· Over 500 visits to the online lookbooks launched alongside the show