For the second year running, the Sainsbury’s Autumn/Winter and Christmas press show was held at the iconic Somerset House. From Christmas jumpers, seasonal cheeses, festive flowers and stunning homeware ranges, the event showcased the new product offering from food, fashion, beauty and homeware.
Camron launched the new home and lifestyle collections with the help of our chosen stylist, Elkie Brown, who transformed the space beautifully with the season’s new trends; opulent Midnight Bloom, rustic Wilderness and serene Harmony, and for Christmas, sparkling Winter’s Tale, vibrant Happy Holidays, fashion-forward Glam Gold and classic Traditional. A large array of Christmas gifts suited to all ages and tastes were also on show, as well as the popular Cookshop range, with a preview of the newly expanded and much-loved copper collection and cast iron casserole dishes in new seasonal colours.
The centre of the ‘Home’ space was transformed with a long dining table to showcase the various Christmas looks on offer for festive feasting. The bold Americana of Happy Holidays stole the show with a fireside setting featuring Christmas pudding-shaped cushions, Argyll knit textiles and mini skier decorations. Winter’s tale brought a snowy wonderland scene to one end of the space, where the other was dominated by the deep jewel tones and drama of Midnight Bloom and log-cabin chic style from Wilderness. New to the gifting range this year, Christmas elf outfits for pets bought plenty of smiles to the show.
As guests made their way from room to room, they could opt to get their hair, make-up and nails done with Sainsbury’s new beauty ranges and try the tasty new food and drink for the upcoming season.
A selection of delicious canapés were served throughout the day, including fresh ingredients from Sainsbury’s very own Taste the Difference range. As always for Christmas in July, it was a beautiful day with the sun shining down onto the balcony overlooking the river, the perfect spot for guests to enjoy a refreshing drink and meet some of the Sainsbury's in-house design and buying teams, who shared their insights into the new ranges.