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News Habitat SS21 Virtual Launch

In November 2020, Habitat successfully launched its spring / summer collections to press via a digital event with a new, standalone platform of assets and information. Camron co-ordinated the entire process, from the production of lifestyle imagery and digital lookbooks to the formation of a new website.

Alongside this, we communicated the business’ transition to become the lead home and furniture brand for Sainsbury’s and Argos. To personalise the experience, Camron hosted a series of one-to-one interviews with the senior Habitat team and targeted briefings with top-tier media, such as the Financial Times, Mail on Sunday and The Sunday Times.

On the launch day itself, the event drew more than 170 visitors to the site, and 100 + asset downloads. In the week following, the website saw over 490 visits. Resulting coverage included multiple write-ups in The Times, The Sunday Times, YOU Magazine, Livingetc and Ideal Home.