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News Design China Beijing 2018
“Beijing, which was designated a UNESCO City of Design just six years ago, boasts buildings by the likes of Herzog & de Meuron, Zaha Hadid, Norman Foster, and Steven Holl. So it stands to reason that a design fair was just around the corner. The inaugural edition of Design China Beijing, the city's answer to ICFF, is now slated for September 20 through September 23, 2018, at the National Agricultural Exhibition Center, where it will be the anchor event for Beijing Design Week,”
Brook Mason, Architectural Digest
Side Rd of E. 3rd Ring Rd N, Chaoyang Qu, Beijing Shi, China, 100001

September 2018 - As a primary destination for design excellence, Design China Beijing is a brand new four-day trade design event in China’s capital. The inaugural Design China Beijing attracted 30,000 influential architects, interior designers, property developers, hotel groups, retail buyers, designers, press and design-savvy public to see and specify the very latest furniture, lighting, textiles, accessories, materials and conceptual installations from 80 leading international and domestic design brands and galleries

Objectives:
· To oversee a global communications plan for the first edition of Design China Beijing
· To promote and support brands and designers exhibiting at Design China Beijing
· Highlight Design China Beijing as a platform for Chinese design talent, in particular emerging designers and brands
· Secure international press attendance through outreach to local correspondents and hosted press trips
· Advise on local communication strategy format for press communications
· To work with Design China Beijing to assemble high quality visual assets to support the communications strategy in place

Strategy:
· Create a strategic media strategy to build awareness around Design China Beijing in key markets
· Advise on communications plan in collaboration with the local PR agency and develop a supporting media kit of assets
· Host international media from key markets to showcase the first edition of Design China Beijing
· Liaise closely with participating designers and brands to ensure high quality visual assets and exhibitor news is received directly

Results:
· Three press releases and an infographic
· Secured press trip attendance from high-level international publications based in Asia
· Achieved preview coverage in key markets
· Significant review coverage of the first edition

AN COMPANY, A GLOBAL NETWORK DEDICATED TO DYNAMIC BRAND ACTIVATION