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News citizenM – London Design Festival 2019
citizenM London Shoreditch, 6 Holywell Ln, Hackney, London EC2A 3ET

For London Design Festival 2019, citizenM commissioned London-based Emily Forgot to create Never Lost – an immersive installation outside its Shoreditch hotel.

The project came to life through Emily’s colourful visual language and architectural references. She takes inspiration from the work of architects and designers such as Xavier Corbero, Ricardo Bofill and Richard England – all of whom embrace fantasy and storytelling in their practice, creating places that have a joyful spirit, but where this spirit sits happily with – or contributes to – its function. The installation was enhanced by three tracks from the Music for Brainwaves album, a project commissioned by citizenM to combat issues commonly associated with travel – focus, anxiety and sleeplessness. Each track utilises relevant tones, frequencies and rhythms to affect the brain in a beneficial way, encouraging a certain state of mind, which enhanced the visitor’s experience within Never Lost.

Since its founding, citizenM has placed great importance in supporting and collaborating with locally-based artists and designers, through commissioning artworks and murals for its hotels, as well as creating site-specific installations at key cultural moments such as LDF. This is perfectly reflected in the brand’s art manifesto: “a blank wall is a wasted opportunity.”