News Bernhardt Design – The Creatives
“Bernhardt Design is no stranger to bringing on established designers for collaborations and their latest approach makes a slight, but incredible, variation. This time, the brand’s president, Jerry Helling, brought on three unique talents that didn’t come with your typical design background to round out a project they call, The Creatives. When you take a look at the collections, you’ll see why Helling enlisted Terry Crews, Tift Merritt, and Joe Gebbia for this brand-new perspective on design.”
– Caroline Willamson, Design Milk
New York

May 2017 - This May, in conjunction with NYCxDESIGN, Bernhardt Design debuted The Creatives, three collections of furniture and textiles designed by actor and former NFL star Terry Crews, Airbnb co-founder Joe Gebbia and Grammy-nominated singer/songwriter Tift Merritt. Jerry Helling, Bernhardt Design President and Creative Director, finds that engaging creative talents who are not primarily designers, brings a fresh and unbridled approach to their process, wielding unexpected results. The inspirations behind these diverse collections, which debuted at ICFF, range from ancient Egypt to a building block to a personal collection of textiles. The collection debuted at the Bernhardt Design booth (booth 1319) at ICFF.

Client
Bernhardt Design