News B&B Italia 50th Anniversary: London
"Spectacular, well chosen location for the dinner, designerati in full force and the film was really informative. A great night all round."
Bethan Ryder, The Telegraph
London

In celebration of B&B Italia’s 50th anniversary Camron organised a private dinner for 80 guests on Thursday 21st July at a prestigious location in London.

B&B Italia is a leading company in the international scene of Design furnishing for both home and contract purpose. B&B Italia’s products have contributed to writing the History on Italian design. Camron worked closely with B&B Italia to organise the event, carefully considering the brand identity of the design company. On arrival, guests had the opportunity to have their photography taken on the iconic UP series armchair in front of a celebratory backdrop showcasing 50 years of B&B Italia.

B&B Italia chairman, Mr Busnelli welcomed the guests with a speech and a reception drink, followed by the screening of documentary film “B&B Italia. Poetry in the shape. When design meets industry” showing the history of B&B Italia since it was founded by Piero Ambrogio Busnelli in 1966.

As the film ended, guests made their way to the canapé reception where they could enjoy spectacular views of the London skyline. During the reception, the specially published B&B Italia anniversary book was displayed for guests to enjoy. Important to B&B Italia, the colour orange was an essential element that was included in the floral arrangements that dress each table and sat alongside beautiful calligraphic place cards and table numbers.

As they departed, each guest was given a gift of the 50th Anniversary book, a great memento to a great night.