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News Argos ‘Heart of House’ SS17 Launch
“Great price points, loved the drinks trolley in chrome instead of the gold that we are seeing a lot of. The bedding was very strong and I love the Rio furniture and layout.”
Ben Spriggs, Deputy Editor (Elle Decoration)

Set behind the hustle and bustle of Tottenham Court Road, in the beautiful Rook & Raven gallery, Camron launched the SS17 collection from Heart of House, an exclusive brand by Argos. The products have been crafted with care by their in-house design team and inspired by the latest home trends. The elegant designs and rich colour palettes will suit everyone’s sense of style and focus on five key trends; Purity, Artisan, Discovery, Summer House and Off Beat.

We worked with stylist Jenny Haslam to create a fresh, spring-like show that was modern as well as homely & relaxed; and brought on-board Fitzroy’s florists to create an interactive floral station adding a unique and visually strong social media moment to the event. Guests were invited to create a spring-themed posey to take home, inspired the new Heart of House spring summer colour palette.

In the evening, we hosted a panel discussion exclusively for our bloggers and social media influencers. The panel comprised members of ITV show Loose Women and Alexei Cowan who is Head of Design at Argos and was moderated by Sophie Robinson. The focus of the talk was on updating the home for Spring/Summer17 and offering decorating and interiors ideas.