News Ace Hotel London – Ready Made Go 3
London

September 2017 - For the London Design Festival 2017, Camron worked with Ace Hotel London for the launch of six new products by five London-based designers as part of the third edition of Ready Made Go curated by Laura Houseley of Modern Design Review magazine. Each of the designers were given a specific brief to design and manufacture unique solutions for the needs of Ace Hotel, several of the pieces will also be available to buy exclusively from the Ace Shop at the London property.

Objectives
- Raise awareness for Ace Hotel London’s recurring participation in LDF through the Ready Made Go program
- Highlight Ace Hotel London’s continued commitment to London’s thriving design scene as a hub for cultural conversation in East London
- Showcase Ready Made Go 3’s emphasis on sustainability

Strategy
Camron generated interest in the project through interviews with the designers and Modern Design Review ‘s Laura Houseley in the months leading up to the festival. Camron and Ace Hotel also hosted a summer press preview for London media to announce the designers commissioned and highlight the sustainability angle of the third Ready Made Go. The press preview during London Design Festival showcased all the new products in one space and press were invited to listen to the audio tour through the lobby and experience culinary treats inspired by the project.

Results
- Press preview with 40 media in attendance
- Launch party with nearly over 150 guests
- Stand out coverage in print and online in titles such as City AM, Vogue UK, AD US, W Magazine, Wallpaper* and Huffington Post