Design is a catalyst to change. With offices in London, Milan, New York, Los Angeles and Shanghai as well as a global network built up over the last decade, Camron is now able to operate in Europe, US, Brazil, Mexico, Canada, Asia, Russia and the Middle East. We represent companies who understand the way in which great design defines their businesses; whether it is through collaborations with top designers, manufacturing products which demonstrate good design, or environments which raise the bar through the clever and imaginative use of good design ideas. We represent clients in over 15 cities around the world and have colleagues fluent in French, German, Russian, Spanish and Italian. Increasingly, we are extending our reach into well designed cities and urban planning as architects and designers have an important say in how we live.
When it comes to technology and design, the list of whom we have worked with is extensive and unparalleled. From our representation of San Francisco-based superstar Yves Behar and his award winning industrial design and branding studio, fuseproject to our work with Barber & Osgerby and their industrial design studio Map – enabling us to also work closely with a group of exciting young tech brands with whom they collaborate including BeeLine, Hackaball and SAM Labs. Our work with technology start-ups is ever expanding, most recently we have been working with design-led technology businesses such as Kano – a build it yourself computer kit aimed at children. We have been working with Airbnb on its design communication and creative strategy since 2013 which has included leading on high profile events and installations in London, Milan and Miami, collaborating along the way with renowned designers and curators including Martina Mondadori Sartogo and Muller van Severen. We have also worked closely with Instagram on its engagement with the creative community and activations for 2018.
Over the last decade, Camron has demonstrated expertise in communicating on behalf of companies whose business is to innovate. Whether a disruptive start-up or category-killer, these are companies who bring to market products, services or experiences that are unparalleled. Since 2008, Camron has worked with award winning innovation studio fuseproject, led by Yves Behar, America’s most high profile industrial designer. This presence in San Francisco led Camron to consult with technology giants like Airbnb, Instagram, WeTransfer – and most recently, maverick news organization The Business of Fashion (BoF), based in London. BoF is the envy of the entire fashion and lifestyle media landscape, continuing to innovate through a diverse set of online tools and conferences. Camron has been given the global remit to position this growing media empire as a technology brand, taking it outside the insular fashion world. Earlier this year, Camron’s established reputation in business innovation brought leading global management consultancy, McKinsey & Company to our door. McKinsey tasked Camron with the launch of its new design practice area to coincide with the release of the Business Value of Design study, which followed 300 publicly listed companies over 5 years. This launch delivered widespread press coverage across The Wall Street Journal, CNN, Forbes, Fast Company, The Daily Telegraph and The National Post.
We have worked with some of the most visionary retailers around the world, which has informed our overall PR strategy. We had the privilege of supporting Vittorio Radice in the transformation years of Selfridges, helping with major annual festivals and events. After seven years we were then appointed by Liberty to handle their catalyst store changes and we continue to support them with their Liberty Fabrics collection. Merci, the Paris-based emporium, appointed Camron to handle the international launch alongside Paris and Milan based agencies and we continue to work them on projects. In 2008, we were appointed by Sainsbury’s to handle their growing general merchandise (homeware and lifestyle) offering which has now become integral to their growth for the future. We now report into their senior corporate team and have been recently asked to advise on product development. In New York, we have been representing MoMA’s retail store for the past four years, This includes running their press office, events and managing high profile collaborations.
Camron has been working either for hotel groups or with interior designers who specialise in hospitality projects over the last decade. Our first client in this sector came when Alex Calderwood, Founder of ACE Hotels appointed Camron in 2009 to support with the global launch of the hotel in New York. He was a total visionary and understood early on that hotels could be catalysts for neighbourhoods. Following on from New York we also managed the opening in Shoreditch, London and Chicago. Since then we have been consulting on hotels within the portfolio, and most recently LA. citizenM is a pioneering brand and we forged a strong relationship with them over 7 years ago and started with their first London hotel in Bankside. Since then we have worked closely with their teams on openings and last year were appointed to oversee the US, culminating in the launch of citizenM Bowery in September of this year. Camron has had a strong relationship with The Maybourne Group, playing an instrumental role when The Connaught was re-launched, through to current support for our client André Fu who was the interior architect for two exceptional suites at The Berkeley Hotel this year. Our ongoing representation of Yabu Pushelberg has allowed us to generate media for their recent hotels such as the award winning Park Hyatt in Bangkok and The Four Seasons in Kuwait in 2017 and this year The Edition in New York City. Space Copenhagen appointed Camron to work closely on the launch of 11 Howard in New York as well as the recent refurbishment of The Radisson Collection Royal Hotel in Copenhagen. Following this, Radisson awarded the agency an expanded brief to support their design hotels. Finally, we are delighted to be working with Firmdale Hotels with a focus on Kit Kemp’s interior collection which will debut in Bergdorf in February 2019.
We are known for working with some of the most prestigious design fairs and exhibitions in the world, which has given us unparalleled insight into global design and international media. For the past 10 years, we have been responsible for the global PR for Design Miami/ in both Miami and Basel. We have handled the UK PR for Salone del Mobile for the last seven years, global PR for The London Design Festival from 2006 – 2016. We also currently represent three major Asian fairs, Designart Tokyo, Design Shanghai and Design Beijing. Most recently we have aligned with Media 10, which started with our assignment two years ago for Clerkenwell Design Week. In 2018, Daren Newton commissioned Camron to help recalibrate 100% Design which included a strong advisory role. Additionally, this is also the first year Camron has been the global agency for Biennale Interieur in Kortrijk, Belgium. Finally, one of the most prestigious appointments for us came this year when we won the global PR brief for The Chicago Architecture Biennale which will take place in September 2019.
Camron’s long-standing representation of cultural initiatives, brands and creators has included a number of galleries, fairs, festivals, exhibitions and biennales. From nearly ten years of Design Miami/ to the launch of Photo London and Dubai Photo Exhibition, to the global communications for modern and contemporary fine art gallery, Timothy Taylor. As the worlds of art and design become closer, we are representing some of the most prestigious galleries and fairs in the world. We have advised Christie’s, the auctioneers, and worked with Woop, a group of designers who regularly exhibit and sell limited edition prints. In terms of design exhibitions, we worked with The London Design Festival for ten years. We worked for two years with The Museum of Fine Art Houston to communicate their expansion plan. At Camron, we see the arts as a unifying thread in almost all that we do and this means our perspective in the area is holistic. Whether supporting in a curatorial capacity or advising on archival film production or exhibition promotion, our approach is both creative and commercial.
Camron has been working with an array of companies for the past decade on ‘building neighbourhoods’. Some of these are more classic briefs, like our current engagement with Chelsfield to focus on The Knightsbridge Estate development. The most long-term relationship we have had is with Craig Robins who has built an enviable Miami Design District. We have worked closely with him as he has had an enormous vision to work with world-class architects, landscape designers and luxury brands. We also work with the Chicago Architecture Biennial, the international forum on architecture and urbanism. Our work with the Biennial focuses not only on the exhibitions, installations, and programming that encompass the Biennial, but also on the building of Chicago as a global platform for creativity. We’ve recently begun representing The Harvard University Graduate School of Design, which is dedicated to the education and development of design professionals in architecture, landscape architecture, urban planning, and urban design. In addition, Camron launched A/D/O in collaboration with MINI, a 23,000 square-foot space in Greenpoint, Brooklyn. This creative space features a world- class restaurant, prototyping studio, open workspace, design store and in-house accelerator in addition to professional programs. We are next working with A/D/O on their launches in other key cities globally.
We have worked with some of the most visionary retailers around the world, which has informed our overall PR strategy. We had the privilege of supporting Vittorio Radice in the transformation years of Selfridges, helping with major annual festivals and events. After seven years we were then appointed by Liberty to handle their catalyst store changes and we continue to support them with their Liberty Fabrics collection. Merci, the Paris-based emporium, appointed Camron to handle the international launch alongside Paris and Milan based agencies and we continue to work them on projects. In 2008, we were appointed by Sainsbury’s to handle their growing general merchandise (homeware and lifestyle) offering which has now become integral to their growth for the future. We now report into their senior corporate team and have been recently asked to advise on product development. In 2015, we began working with Muji, one of the most important retail outlets in the world, bringing a taste of Japanese design and aesthetics to consumers globally. Our remit has evolved from UK communications to now encompass the US and key European territories. In New York, we have been representing MoMA’s retail store for the past four years, This includes running their press office, events and managing high profile collaborations.
Camron has been responsible for launching several high profile food and drink brands, including the UK debut of Paul, the bakery from France, and Le Pain Quotidien from Belgium. Our work for Selfridges Food Hall brought us into contact with some of the most innovative food producers around the world. Across the Atlantic, we were enlisted by Karlsson’s Gold Vodka to help discerning cocktail-lovers “rediscover” vodka through Karlsson’s unfiltered approach and meticulous craftsmanship. We have also worked closely with London’s prestigious Connaught Hotel, publicizing its Connaught and Coburg bars, and working directly with renowned Michelin-starred chef Hélène Darroze to raise her profile. We have worked with Perrier-Jouet on their global art and design initiatives including unique pieces of art they commissioned to debut at Design Miami/. Founded in 2007, MAST CHOCOLATE is introducing chocolate to the world with an obsessive attention to detail, meticulous craftsmanship, and groundbreaking innovation with their signature chocolate bars, beverages, and confections. As an agency, we are always tracking new restaurants and bars, innovative chefs and the next foodie neighbourhoods.