The Proper Hospitality group
is redefining traditional luxury hospitality, targeting a new generation of affluent travellers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity.
Showcasing the best of what a destination has to offer, the Proper team intentionally selects creative locations and develops a locally immersive programme, providing one-of-a-kind experiences for locals and visitors alike. Proper has also engaged with culinary icons in each city to offer best-in-class food and beverage experiences – another defining characteristic for the rapidly expanding brand.
Kelly Wearstler is creative lead for the Proper brand, and is responsible for each hotel’s interior design, drawing local inspiration from each neighbourhood, while maintaining the brand’s recognisable mixture of quality, creativity and style.