Launching the follow up to The Shard with starchitect Renzo Piano

Camron was appointed by Sellar to develop and implement a communications strategy for their latest development – Paddington Square, an 18-storey Renzo Piano Building Workshop designed building, piazza, 14 floors of future-focused workspace, a high-profile series of public art commissions, and a new retail and dining destination including west London’s highest rooftop restaurant.

Collaborating with a complex network of stakeholders across construction and commercial, as well as cultural and community partners, Camron promoted Paddington Square as an exciting, future-centric destination for London.

Camron’s work with Sellar has included defining the brand narrative flowing through to media training and high-level editor briefings, and unveiling the scheme to widespread UK and international coverage.
Working across the disparate areas of the project, Camron has provided consultancy to the development team on the retail and F&B mix for targeting potential tenants, as well as an integrated communications strategy for a large-scale public arts programme, and the creative execution of art-led temporary hoarding and media partnership.