September 2017 - During Maison et Objet 2017, WeWork, the platform for creators that provides beautiful workspaces, an inspiring community, and meaningful business services to tens of thousands of members around the world, collaborated with notable designer Sam Baron to curate an exhibition of inspirational objects that are essential to the creative workplace.
The exhibition featured approximately 35 products from 20 iconic Parisian galleries, bookstores and concept stores that created a design journey featuring daily treasures, or “trésors quotidiens”, that enhance the space in which one works.
Housed in the historic glass atrium of the recently opened WeWork La Fayette location, each of the objects in Trésors Quotidiens featured an accompanying narrative that explore its history and Baron’s personal relationship to the piece, offering an intimate portrait of the elements that spur inspiration and creativity.
Baron selected a thoughtful array of objects from some of his favorite Parisian outposts, including Empreintes, Merci, Maison Sarah Lavoine, L’Eclaireur, Colette, Silvera, Yvon Lambert, 0fr, The Broken Arm, Fabriano, Galerie Marcel By and more that speak to four work-related themes, including workplace efficiency and productivity; physical products in an increasingly digital era; nostalgic collectibles that bring comfort and joy; and travel mementos that bring inspiration to one’s work.
WeWork La Fayette, which occupies a historic atrium just a stone’s throw away from Paris’s Grands Magasins, is a nod to the city’s bohemian history, particularly the culturally and aesthetically rich 1920s. The 1920s motif is present throughout, with metallic details and sumptuous textiles playing off of the building’s Beaux-Arts structure. The central glass-ceilinged atrium, whose original glass blocks remain intact, offers WeWork members abundant natural light and ample space to work, play, and congregate in jewel-toned banquettes.
“Trésors Quotidiens is a reflection of unique and rare objects that ignite my imagination and bring a smile to my face,” says Sam Baron. “My hope is that this exhibition allows visitors a moment of pause and self-reflection during the busy workday.”