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  • London
    7th Floor, 17 Slingsby Place
    London, WC2E 9AB
    Tel: +44(0)20 7420 1700
  • New York
    270 Lafayette St, Suite 600
    New York, NY 10012
    Tel: +1 917 675 4380
  • Los Angeles
    555 West 5th St, 35th floor
    Los Angeles, CA 90013
    Tel: +1 213 709 1315
Registered in England no. 1331647 at the London address above. Vat no. 235 353671
Latest Work The Knights of Knightsbridge

Commissioned for The Knightsbridge Estate by asset manager and property developer Chelsfield, on behalf of The Olayan Group, a large-scale photographic installation The Knights of Knightsbridge was unveiled as a new public artwork for London. Chelsfield enlisted internationally-renowned fashion photographer Nick Knight to create the panorama of 18 striking fashion images to surround a new landmark development project at the northern aspect of The Knightsbridge Estate, which will create seven retail flagships, 67,000 sq ft prime office space, 35 luxury rental apartments and a rooftop restaurant. In place until summer 2019, the visual artwork features highly-structured ‘armour-like’ creations from luxury fashion designers including Gareth Pugh, Iris Van Herpen, and archival pieces from couture house Dior, by John Galliano.

· Create a public art installation that encourages the local community to interact and engage
· Raise awareness for The Knightsbridge Estate as a whole, positioning the development in the fashion, luxury and culture sphere
· Generate consumer awareness and significant media coverage across London and beyond about the development wrap

Camron required a renowned artist to create an impactful large-scale artwork, tha t matched the values of The Knightsbridge Estate development and resonated with elements that the new development will bring to rejuvenate the area, thus providing a highly visual concept to publicise the project. Additionally, Camron executed a unique photocall moment on the ‘launch day’, featuring several models styled and dressed in a selection of striking couture dresses walking down Brompton Road beneath the hoarding.

· Images generated from the photocall contributed to three major news pieces in UK national newspapers: The Times; The Daily Telegraph; and the Evening Standard
· Further high-quality media placements online, including BBC online and British Vogue