To showcase the Sainsbury’s Home 2019 Christmas ranges, Camron’s Social Media Team hosted a dedicated influencer event at One Marylebone. Housed in three pods, the three-course afternoon tea reflected three key trends from the Sainsbury’s Home Christmas range; Christmas Noir, Berry Christmas, and Winter’s Cabin.
Guests moved through the Christmas forest on an afternoon tea trail with each course of the bespoke menu served in a different pod. Working with stylist Louisa Grey, each pod featured product from one of the trends including; home accessories, tabletop, and fragrance.
The team worked closely with Camron’s Graphics Team on the visual identity of the event including digital and print collateral.