For enquiries and new business requests, please contact
  • London
    7th Floor, 17 Slingsby Place
    London, WC2E 9AB
    Tel: +44(0)20 7420 1700
  • Milan
    Bastioni di Porta Nuova 21 20121 Milan
    Tel: +39 02 5656 9630
  • New York
    270 Lafayette St, Suite 600
    New York, NY 10012
    Tel: +1 917 675 4380
  • Los Angeles
    6121 Sunset Blvd, Studio 201
    Los Angeles, CA 90028
    Tel: +1 (213) 709-1315
  • Shanghai
    Building 31, 322 Jiaozhou Road
    Shanghai, 200040
    Tel: +44 7867 690 364
Camron Public Relations Ltd Privacy Notice and Subject Access Request Form

Registered in England no. 1331647 at the London address above. Vat no. 235 353671
News Prima by Zaha Hadid for Swarovski
“Returning to Vitra to work with Swarovski has been a very rewarding experience”
Zaha Hadid
Weil am Rhein

Continuing its work with the luxury brand Swarovski, Camron has just completed work on a major project with Zaha Hadid Architects. As part of Swarovski’s Cultural Initiatives programme, a monumental installation entitled Prima, has been installed at the Vitra Campus, Weil am Rhein, Germany to celebrate the 20th Anniversary of the Fire Station, Zaha Hadid’s first building. Prima, is an angular piece made from five highly polished components that can be moved into different configurations. It has been placed in front of the Fire Station, reflecting and honouring the design process of the building. The project recalls the dynamism of Hadid’s original drawings for the Vitra Fire Station, exploding in three dimensions from the lines and planes of the paintings and sketches. Prima’s reflective surfaces contain seating for visitors and are illuminated with LED technology. Camron commissioned the photographer Hélène Binet who first shot the building in 1993 to return and shoot the Fire Station and its relationship with the Prima installation and orchestrated an international press campaign. Camron also worked with Swarovski on an intimate dinner for 100 VIP Guests in the Fire Station during Art Basel. Prima is at the Vitra Campus until 11 August.