Last month, the Japanese lifestyle brand, MUJI, opened its fifth New York City location. It can be found at 475 Fifth Avenue, at the corner of Library Way (41st Street) across from the New York Public Library’s Schwartzman Building. The store is the brand’s largest location in North America, becoming the country’s new MUJI flagship store.

MUJI Fifth Avenue features many elements never before seen in North America. With approximately 3,250 square feet of retail space on the ground floor and 8,400 square feet below ground, the store includes special sections dedicated to embroidery. In these sections, customers can choose from over 100 embroidered designs to add to textiles and clothing. Also included in the new store is an Aroma Lab where customers can create their perfect scent from a selection of 48 types of oils which MUJI staff blends on-site.

In store, there are exclusive products to the new flagship, the new natural material knitwear as an example, as well as, a selection of books related to Japanese culture and design. In addition, MUJI Fifth Avenue offers a wide array of products which are all rooted in a simple, streamlined aesthetic and designed to highlight modesty, accessibility, and reduced waste. MUJI’s main product line includes apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, bags and suitcases.