Close
Contact
For enquiries and new business requests, please contact Marcus.Rosengren@camronpr.com
  • London
    7th Floor, 17 Slingsby Place
    London, WC2E 9AB
    Tel: +44(0)20 7420 1700
    Call
  • Milan
    Bastioni di Porta Nuova, 21
    20121 Milano
    Tel: +39 02 8904 1415
    Call
  • New York
    270 Lafayette St, Suite 600
    New York, NY 10012
    Tel: +1 917 675 4380
    Call
  • Los Angeles
    6121 Sunset Blvd, Studio 201
    Los Angeles, CA 90028
    Tel: +1 (323) 337-9730
    Call
  • Shanghai
    Building 31, 322 Jiaozhuo Road
    Shanghai, 200040
    Tel: +44 7867 690 364
    Call
Camron Public Relations Ltd Privacy Notice and Subject Access Request Form

Registered in England no. 1331647 at the London address above. Vat no. 235 353671
Latest Work McKinsey Design – The Business Value of Design
Milan

Over five years, McKinsey Design—a division of the qualitative and quantitative business advisory firm—tracked design-related data points at 300 companies for a world first study: The Business Value of Design. During 2019’s Milan Design Week, McKinsey Design invited a series of journalists, executives, designers, entrepreneurs and business leaders from across the global design industry to discuss the leading report.

The panel discussion was chaired by Dezeen Founder and Editor-in-Chief Marcus Fairs, who was joined by Ivy Ross (VP Design for Hardware for Google) and Jakob Lange (Partner at Bjarke Ingels Group; Head of BIG Ideas), Ben Sheppard (Partner at McKinsey Design), Gianluca Brugnoli (Executive Director, McKinsey Design) and Hanna Stuever (Founder of Retail Portfolio Solutions).

The panel reflected on key findings of the study and what has happened in the six months since it was published. The experts then went on to discuss the changing nature of design from products to services and whether design is something done by intuition or by artificial intelligence.

Client
McKinsey Design