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Registered in England no. 1331647 at the London address above. Vat no. 235 353671
News Hem Pop Up – Coal Drops Yard
“Hem (Swedish for home) is popping up at the new modern-meets-Victorian Coal Drops Yard. Expect cool grey interiors and snuggly fabrics made for Netflix Binges”
Clare Vooght, TimeOut London
Stable St, Kings Cross, London N1C 4DQ

November 2018 - Camron worked with Hem to create an innovative concept to showcase Hem’s forward thinking approach to retail of the future. Securing a pop up space at London’s trendiest retail experience, Coal Drops Yard. To run alongside the Pop Up, Camron launched a unique programme for Hem to host specialist events and talks. The carefully curated programming allowed Hem to connect with the London design scene on a greater level, as well as building relationships with members of the general public - The activation created great brand awareness. Workshops included talks from designers Luca Nichetto, Philippe Malouin and workshops from Design Anthology

Objectives:
· Increase the presence of Hem in the UK
· Showcase the brand ethos and collection of furniture and home accessories
· Create a space for the brand to hold industry events
· Secure high quality of coverage

Strategy:
· Create a platform that will allow the brand to reach a wider audience and larger voice in the UK design industry
· Give Hem an opportunity to engage with new and existing customers, as well as industry professionals
· Host a dynamic programme talks/workshops to appeal to UK press and members of the public to help drive brand awareness

Results:
· Secured a strong programme of talks and workshops, with a high calibre of industry professionals/ designers
· Increased awareness in London around the brand
· Exposure to new customers in London
· High level of press visited the space throughout the duration of the Pop Up

Client
Hem