News HEM – London Design Festival
"[Hem] commissioned Bertjan Pot, a renegade Dutch designer, to create a decorative accessory that draws on the house of cards’s modular form… Alongside the “Incredible House of Cards” will be the fruits of Hem’s other recent collaborations, with the ceramist John Booth and the designer Max Lamb — all part of Palmér’s mission to supercharge what he sees as a lackluster middle market with compellingly creative and affordable design”
Aimee Farrell, T Magazine

During this year’s London Design Festival, Stockholm-based design brand Hem took over the Redchurch Room in Shoreditch and launched The Incredible House of Cards by Dutch designer Bertjan Pot.

The Incredible House of Cards is a modular sculpture crafted from cardboard. It uses a simple assembly method that when realised creates an optical illusion through the perception of colour depending on the position of its viewer.

The latest addition to the Hem portfolio reflects Pot’s playful approach to design and brings to life a motif which he uses frequently throughout his work. The emphasis has been on the creation of an expressive object that is characteristic of the designer’s ethos and way of working.

Private: Hem