News Hem’s Ice Cream Social
"The combination of photogenic new furniture designs and prosecco and peach ice cream made the Hem show an absolute winner. It was convivial and creative, like all the best Salone events, but super low key."
Katrina Burroughs, Interiors Editor, Sunday Times Home
Milan

During Salone del Mobile in Milan, Hem took over a beautiful location the heart of Brera Design District to create Ice Cream Social. In celebration of the brand’s splatter-painted Last Stool by British designer Max Lamb, Hem collaborated with Italian gelato maker Gelateria Rigoletto on four custom gelato flavours inspired by stracciatella gelato – one to match each style stool.

The inspiration behind Ice Cream Social was driven by the concept of gathering, sharing and socialising. The range of Hem’s products launched in Milan this year truly celebrate the Italian tradition of gathering with friends and family to eat. Each afternoon, Ice Cream Social was hosted by a guest designer including Philippe Malouin; Karoline Fesser; Max Lamb; and Studio de Form.

Client
Private: Hem