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Latest Work Design Miami/ 2018
Imagine the horror. Some Art Basel Miami Beach visitors find the David Hockney or Roy Lichtenstein of their dreams and then realize they don’t have the right sofa or table to hang it over — or just the right home accessory to accent that room. Luckily, Design Miami, like the art fair, runs through Sunday, and it’s right across the street from the convention center.
Anita Gates, The New York Times
1809 Meridian Ave, Miami Beach, FL 33139

December 2018 - Design Miami/ is a global forum and marketplace for design, where the world’s top galleries gather to present museum-quality exhibitions of twentieth and twenty-first century furniture, lighting and objets d’art. The fair’s fourteenth edition saw emerging contemporary talent meet historic masterworks, with a roster of 33 leading design galleries and 12 Curio presentations. Design Miami/ 2018 included special commissions of historical importance and strong sales and institutional acquisitions across vintage contemporary.

Objectives:
· Highlight Design Miami/ in the press as the most influential global design fair
· Emphasis Design Miami/ as a barometer of the design market as a whole
· Drive quality visitor traffic to the fair, including key US and International media and influencers
· Promote and support galleries, sponsors and satellites at Design Miami/
· Work with Design Miami/ to create compelling visual assets and manage the press office on-site

Strategy:
· Create a strategy based on the client’s brief for media outreach, press assets, on-site press management, sponsor liaison and social media content
· Maintain a proactive press office in the lead up to the fair to ensure coverage in international and long-lead titles
· Build on past years of on-site press management at the fair to run an efficient press office, oversee the press conference and liaise with Design Miami/ and gallerists on communications assets and opportunities

Results:
· Issued 5 press releases to over 3,000 media in 70 countries
· Achieved significant preview and review coverage in high-level publications in key markets
· 200 placements in print and online in The New York Times, Financial Times, Architectural Digest, Wallpaper*, The Art Newspaper and Monocle
· 490 journalists from 19 countries attended the fair
· Strong media attendance at key events including the press conference, vernissage and sponsor events

Client
Design Miami/ Basel