Design is a catalyst to change. With offices in London, New York and Los Angeles, as well as a global network built up over the last decade, Camron is now able to operate in Europe, US, Brazil, Mexico, Canada, Asia, Russia and the Middle East. We represent companies who understand the way in which great design defines their businesses; whether it is through collaborations with top designers, manufacturing products which demonstrate good design, or environments which raise the bar through the clever and imaginative use of good design ideas. We represent clients in over 15 cities around the world and have colleagues fluent in French, German, Russian, Spanish and Italian. Increasingly, we are extending our reach into well designed cities and urban planning as architects and designers have an important say in how we live.
We represent many design innovators, product designers and interior designers. For instance, we work with Yves Béhar, who has continued to win awards for his ground-breaking product design in many fields ranging from Jawbone’s Jambox and the Up Fitness Band. We represent some of the best interior designers, including New York-based Home Studios and British Designer Tara Bernerd + Partners and her established interior architecture practice which has a focus on hospitality and residential design whose work includes SIXTY Soho hotel in New York. We’ve supported the PR for the London Design Festival for the past eight years. The global design fair Salone Internazionale del Mobile in Milan has retained Camron as their UK advisors for seven years as well as Design Miami/ and Design Miami/ Basel. We work regularly with Swarovski on their design initiatives for major design events. From our LA office, we work with Rapt Studio, an award-winning multidisciplinary design practice widely praised for its work for clients as diverse as HBO, Google, Postmates, Dropbox, and YouTube, among many others.
We have worked with some of the most visionary retailers around the world, which has informed our overall PR strategy. We had the privilege of supporting Vittorio Radice in the transformation years of Selfridges, helping with major annual festivals and events. After seven years we were then appointed by Liberty to handle their catalyst store changes and we continue to support them with their Liberty Fabrics collection. Merci, the Paris-based emporium, appointed Camron to handle the international launch alongside Paris and Milan based agencies and we continue to work them on projects.
In 2008, we were appointed by Sainsbury’s to handle their growing general merchandise (homeware and lifestyle) offering which has now become integral to their growth for the future. We now report into their senior corporate team and have been recently asked to advise on product development.
In 2015, we began working with Muji, one of the most important retail outlets in the world, bringing a taste of Japanese design and aesthetics to consumers globally. Our remit has evolved from UK communications to now encompass the US and key European territories.
In New York, we have been representing MoMA’s retail store for the past four years, This includes running their press office, events and managing high profile collaborations.
We pride ourselves on our retail expertise and experience, and have worked with some of the most visionary retailers around the world. We had the privilege of supporting Vittorio Radice in the transformative years of Selfridges. We worked on the launch of Merci, the very original department store in Paris. Liberty has been a long-standing client – we’ve recently worked on the launch of a new range of Liberty Art Fabrics. The Conran Shop has been a client for many years and we recently worked with Jasper Conran and his reinterpretation of the brand, culminating in the launch of the new flagship store on Marylebone High Street. For the last seven years, we have been proud to represent Sainsbury’s General Merchandise, encompassing everything relating to the home, from decorative accessories to furniture, which is growing rapidly and represents over £1 billion of the store’s business. Camron has an established track record of supporting retail launches and expansions in the UK and Europe and across the United States. Today, the agency represents retail entities based in Australia, Canada, the UK, Germany and the US. From Portland-based, Rejuvenation’s first East Coast, to the Muji New York flagship on Fifth Avenue in New York City, supporting designers, brands and innovators in their brick-and-mortar profile is central to our clients’ success and part of Camron’s key focus since its inception?.
We advise and implement international PR strategies across all elements of architecture, for practices such as Seattle’s Olson Kundig, known for their distinctive residential projects, wineries, galleries and hotels. Similarly we work closely with Istanbul based Tabanlioglu Architects, who create world class international buildings like the Dakar Congress Centre, and cultural projects such as the Beyazit Library. We also work with star of Hong Kong, Andre Fu, recognised for his modernist designs for hospitality interiors, such as the Berkeley Opus Suite and the Upper House, as well as his own lifestyle brand. With many hotel groups beginning to appreciate the influence of design and interiors, we have worked on several key projects for this growing sector. We launched Rough Luxe Hotels, Ace Hotels in the USA and are now working with them on a global basis. We are currently working with Citizen M in London – soon to open in New York. We have also worked on the launch of 11 Howard hotel in New York designed by Space Copenhagen, as well as, the recently opened Loulou and Musling restaurants in Copenhagen.
Camron’s long-standing representation of cultural initiatives, brands and creators has included a number of galleries, fairs, festivals, exhibitions and biennales. From nearly ten years of Design Miami/ to the launch of Photo London and Dubai Photo Exhibition, to the ongoing global communications for modern and unique exhibition space, Chamber. As the worlds of art and design become closer, we are representing some of the most prestigious galleries and fairs in the world. We have advised Christie’s, the auctioneers, and worked with Woop, a group of designers who regularly exhibit and sell limited edition prints. In terms of design exhibitions, we worked with The London Design Festival for ten years. At Camron, we see the arts as a unifying thread in almost all that we do and this means our perspective in the area is holistic. Whether supporting in a curatorial capacity or advising on archival film production or exhibition promotion, our approach is both creative and commercial.
When it comes to technology and design, the list of whom we have worked with is extensive and unparalleled. From our representation of San Francisco-based superstar Yves Behar and his award winning industrial design and branding studio, fuseproject to our work with Olympic 2012 Torch designers Barber & Osgerby and their industrial design studio Map – enabling us to also work closely with a group of exciting young tech brands with whom they collaborate including BeeLine, Hackaball and SAM Labs.
Our work with technology start-ups is ever expanding, most recently we have been working with design-led technology businesses such as Kano – a build it yourself computer kit aimed at children.
We have been working with Airbnb on its design communication and creative strategy since 2013 which has included leading on high profile events and installations in London, Milan and Miami, collaborating along the way with renowned designers and curators including Martina Mondadori Sartogo and Muller van Severen. We have also worked closely with Instagram on its engagement with the creative community and activations for 2018.
Rounding out our technology scope is WeTransfer, a platform that provides simplest way to send your files around the world. Every month, users in 195 countries send one billion files through WeTransfer.
Camron has been responsible for launching several high profile food and drink brands, including the UK debut of Paul, the bakery from France, and Le Pain Quotidien from Belgium. Our work for Selfridges Food Hall brought us into contact with some of the most innovative food producers around the world. Across the Atlantic, we were enlisted by Karlsson’s Gold Vodka to help discerning cocktail-lovers “rediscover” vodka through Karlsson’s unfiltered approach and meticulous craftsmanship. We have also worked closely with London’s prestigious Connaught Hotel, publicizing its Connaught and Coburg bars, and working directly with renowned Michelin-starred chef Hélène Darroze to raise her profile. We have worked with Perrier-Jouet on their global art and design initiatives including unique pieces of art they commissioned to debut at Design Miami/. Founded in 2007, MAST CHOCOLATE is introducing chocolate to the world with an obsessive attention to detail, meticulous craftsmanship, and groundbreaking innovation with their signature chocolate bars, beverages, and confections. As an agency, we are always tracking new restaurants and bars, innovative chefs and the next foodie neighbourhoods.