Unmade: a studio that creates bespoke knitwear co-designed by customers has opened a pop-up shop on Floral Street. By using computer-programmed knitting machines, they invite their customers to manipulate and ‘unmake’ the designs of their items online. In the pop-up shop we are invited to interact with the designs through iPads and compare our own creations with the items on display.
Unmade could be called a modern eco-friendly interpretation of couture; they produce one-off garments instead of conforming to the demands of mass production. The innovative and young approach to technology celebrates British knitwear history. Unmade produce garments in their Somerset House studio using three German Stoll knitting machines. They have a zero stock approach to retail, only producing pieces once they have been created and bought online. They focus on sustainability, minimizing waste and keeping productions costs on par with mass production. The use of these “modified” machines allow young designers to experiment with the, until now, inaccessible (due to volume specifications) production of garments.
The pop-up shop on Floral Street is open until Christmas. In the New Year, Unmade will be launching at Selfridges on Oxford Street.
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