British artist Tom Dixon returns to New York with a three-level store in a former shoe-making factory in the SoHo neighborhood of Manhattan.
The SoHo store is one of two new US locations for Dixon, with the other being in Los Angele’s Culver City neighborhood. The New York store pulls from the classic British aesthetic of old-meets-new, exemplified in the store’s layout and location. The faded and creaky stairs appear surprisingly new when paired next to the artist’s modern, warm, lighting fixtures and golden accented furniture.
The store also features a room outfitted entirely in black faux fur, a surprising twist in the otherwise light-toned store. The idea for a fur-lined room comes from Dixon’s fascination with acoustics and sound and the possibility of utilizing creative materials to alter a room’s acoustics. Dixon’s interest in sounds follows his interest in smells that recently lead to the production of his own line of fragranced candles, also on display in the store.
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