This winter, Selfridges welcomes numerous visitors into its colourful, pop style Christmas display. The shop windows present a modern, sequin clad Santa Claus drinking Champagne on a private jet. Visible to all across the entire shop, the festive icon remains a pivotal focus to this years Christmas display, revamping him as a rockstar submerged in a party world of glitter and snow. More so, the strong variation of colour is striking, as it leads us through an embellished world saturated in pink, gold, silver and blue.
Walking through “Elfridges,” the visitor experiences a combination of magical themes. In particular the mini neon trees, which are currently very trendy this year, reveal the store's bright and contemporary focus. Additionally, much to everyone's excitement, the store offers a customised experience, enabling shoppers to personally brand their own Christmas baubles, hemp bags, wrapping paper and Moët bottles.
Dancers, magicians, Santas, and elfs are in full fleet throughout the department. The Secret Santa Office is there to assist finding the best gifts for everyone, and you can also join events such as the Breakfast with Santa and the Santa Stops.
Written by intern Giorgia Baruffaldi Preis
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