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Intelligence MacGuffin magazine at magCulture

Last week I stopped by magCulture for the launch of MacGuffin magazine’s second issue at the store’s inaugural ‘magCulture meets’ event. MagCulture, the Clerkenwell-based studio, journal and magazine store celebrates the best of publications and editorial design, with a team headed by creative director Jeremy Leslie.

Leslie introduced the makers of MacGuffin, Kirsten Algera and Ernst van der Hoeven, the duo based in Amsterdam who shared their interest in telling ‘fabulous stories about the life of ordinary, often anonymously designed things.’ The magazine started with the word, ‘MacGuffin’, which means ‘red herring’ - an expression coined by Alfred Hitchcock for settings and objects on screen that build an atmosphere – something that might worry you, create intrigue or act as a catalyst. ‘These things are not the main characters, but the plot devices that set the story in motion’ noted Algera. The two built on this idea for the magazine, developing on their previous interest and research into design and craft and the fascinating stories encountered in their work that they felt driven to tell.

‘The Window’ is the starting point for issue two, full of absorbing stories on studio views, fascinations for fenestration and panorama dramas, all by writers, critics, designers, craftsmen and artists, among them Corinna Gardner, Douglas Coupland, Alice Rawsthorn, Chris Kabel, Rudy Guedj, Iwan Pol, Wolfgang Tillmans and Paul Wackers.



MacGuffin_MagCulture_3 MacGuffin_MagCulture MacGuffin_MagCulture_2

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Chloe Boucouvalas