The newest kid on Berwick Street is Kodakery, Kodak’s pop-up shop in Soho that celebrates the launch of its smartphone, Ektra. The bright yellow storefront stands out from its surroundings, and the neon light fixtures within the store itself keep in line with the brand’s edgy image.
Aside from the new smartphone that puts “photography first”, the store sells a vibrant array of other Kodak products. Keenly featured is Kodak’s signature Portra 400 120 film and the Gold 200 135 film. Otherwise, bring home a limited edition Kodak sweater to keep yourself cozy. With film photography making a comeback, the pop-up store caters to the amateur and professional alike.
The pop-up runs at 70 Berwick Street until the 23rd of December.