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Intelligence #INTHEFROWxBHF

UK blogger and YouTuber star Victoria Magrath (In The Frow) has partnered with the British Heart Foundation to launch a blogger pop-up store on Neal Street, Covent Garden. The majority of the pieces in the small store have been donated by Victoria from her extensive wardrobe as well as by other bloggers. Carefully curated so that items are organised by colour, as well as standalone rails for Victoria’s personal donations, the pop up is a haven for Victoria’s fans, giving them the chance to own something belonging to their favourite blogger!

Visitors are reminded that this isn’t your average pop up; the outside is branded as ‘The Curated Blogger Pop Up’ and huge signage with social handles of those involved and the bespoke event hashtag hang on every wall.

Be sure to stop by before Saturday to grab a bargain (that’s if Victoria’s thousands of fans haven’t already beat you to it!). All proceeds from the pop up are going to BHF.

Thumbnail credit: In The Frow

INTHEFROWxBHF-2Image credit: In The Frow INTHEFROWxBHF-3Image credit: In The Frow

Tags
Fashion
London
Pop Up
Retail
Posted by
Sophie Warner