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Intelligence Fortnum & Mason

The spirit of Christmas at London's Fortnum & Mason visually draws you in. When walking past the shop windows on Piccadilly Road it looks like an illustrative tale for children, each window has a character and tells an individual story.

The Christmas Shop, located on the fourth floor, can be reached through a lavishly decorated arch, welcoming you into the magical world of Christmas decorations, crackers and furniture. In the midst of its luxurious ornate collection, you find yourself immersed in a strangely familiar domestic environment. The fireplace, the old dressers, the armchair, the classic furniture, the spicy smell recalls an elegant and warm country house, recreating a traditional festive living room.

Apart from the dining room and the café, Fortnum & Mason is full of decorations, especially the picnic basket department where you can create your own typical basket or chose a ready made one.

Written by intern Giorgia Baruffaldi Preis


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Tags
Design
Retail
Posted by
Katie Richardson