For its first all-encompassing kids collection, Coach teamed up with Paris shopping destination Colette to create a colorful pop-up shop in its Soho store. The collection was playful, bright and filled with imagination. In the store, there were moving dinosaurs, a mural for kids to fill in with crayons and mini-varsity jackets with dinosaur patches to match (a favorite of ours!).
Coach creative director Stuart Vevers and Colette cofounder Sarah Andelman are only showed their collaboration in the Coach concept store at 143 Prince St. The duo successfully created an interactive space for kids to engage with their collection and enjoy shopping for clothes too!
Favorites from the collection include, dinosaur detail bags, the mini varsity jacket and the dinosaur light.
Written by intern Arianna Thomas
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