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Intelligence Barneys New York Flagship

Last week marked the much anticipated return of Barneys New York to its original downtown location in Chelsea, where the fashion emporium first opened in 1923. A series of black and white portraits and films shot by Bruce Weber have taken over there store’s legendary windows and greet visitors as they come through its doors. Designed by Steven Harris Architects the space has an ulta luxurious but minimal feel, allowing the products to shine with only very subtle touches of branding. A stunning white marble central staircase connects the store’s four floors. There is also a much tighter edit than in Barney's uptown location and a series of exclusive capsule collections with up and coming designers. A branch of Fred’s restaurant will soon open and the store already has an outpost of the popular men’s salon Blind Barber. Barneys_1 Barneys_2 Barneys_3 Barneys_5

Posted by
Irene Kopitov