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Film
As technology has reshaped the media landscape we recognise the power of film at Camron. It can bring a brand’s vision to life and help engage with an increasingly digital savvy audience. Responding to a fundamental change to how society processes information online, we launched Camron Films. With a background in broadcast television and online journalism, our in-house team of filmmakers take an editorial rather than promotional approach to produce beautifully crafted videos that resonate with international media outlets and specialty digital platforms.
Commissioned by Airbnb, Fien Muller and Hannes Van Severen welcomed guests into their living room with A Wild Thing, at Design Miami/ 2017. The project is an intimate exploration of the shared home. Using directional sound, recorded narratives from the designers’ lives have been paired with selected items within the living room, creating a highly immersive installation and illustrating the invisible connection between hosts and guests – a truly Airbnb experience.
The Designers of the Future Award moves beyond pure product and furniture design to nurture technologically and conceptually vanguard pieces that work across multiple disciplines. Championing collaborations with designers at an early stage of their career, the award gives emerging designers the opportunity to present newly commissioned works to a powerful audience of collectors, gallerists and international journalists at Design Miami/ Basel.
To highlight the experiential nature of Airbnb TRIPS, design industry luminaries were invited to share their insider intelligence with visitors to Salone del Mobile. Rodman Primack, Executive Director of Design Miami/, took guests behind closed doors to the Portaluppi Foundation in Milan.
Dean & DeLuca, partnered with Ole Scheeren, one of the world’s most innovative architects, to design a prototype for a unique food retail concept. The exciting collaboration fused the authority of Dean & DeLuca with the creative force of Scheeren, to produce a cutting edge vision. It was presented in the brand’s inaugural year as partner of Design Miami/ in 2016.
Fashion designer to the stars, Julien Macdonald, has launched a one-of-a-kind couture wallpaper collection with leading British wallpaper manufacturer Graham & Brown. The ‘Vixen’ and ‘Cecily’ wallpapers are inspired by the distressed floral prints from Julien’s SS18 collection showcased at London Fashion Week and reflect the hot trend for florals both on the catwalk and in-home interiors.