Founded in 1999 by Yves Béhar, fuseproject is an award-winning San Francisco-based integrated design and branding agency. Considered one of the top design firms in the world, fuseproject is recognized for the unique approach it uses to bring brands to life. Rooted in brand and industrial design, fuseproject's work spans user experience, digital, environments, apparel, strategy and business prototyping. Combining technological innovation and design from ‘the inside out’ has formed fuseproject’s distinctive identity. Engaging a long-term, strategic approach to develop and enhance brands, Yves Béhar and fuseproject design for the relevant functional purpose and emotional connection between product and consumer. Fuseproject achieves brand-building innovations through conceptual narratives communicated directly through a product’s experience. Design partnerships and ventures are a key ingredient of the company's unique business model and this holistic partnership is a driving force behind the success of many start ups. In 2013, Fuseproject in SF's tech corridor, solidifying its role as a go-to for the tech/start up scene.