Camron has been working with leading retailer Sainsbury’s since 2008 to promote its General Merchandise (Home & Lifestyle) range. Designed by a dedicated in-house team, Sainsbury’s homeware introduces fresh, inspirational and trend led looks for each season, offering great quality at supermarket prices. As well as homeware, Sainsbury’s offers professional cookware, electricals, textiles and furniture for the home and garden. Most recently, Sainsbury’s introduced the new by Sainsbury’s range to complement the existing Basics and Collection ranges, strengthening the own brand offering. With General Merchandise sales topping £1b at the end of last year, non food continues to grow three times the rate of food and goes from strength to strength in the retail market.