Defining and delivering the message of Helsinki’s intrinsic relationship with design

Camron began working with the City of Helsinki in 2021 to drive global awareness for a design competition to transform the South Harbour Makasiiniranta waterfront area into a new culturally-intensive masterplan centred around the New Museum of Architecture and Design.

As the City celebrated ten years since its designation as World Design Capital, Camron’s remit expanded, with a mission to demonstrate Helsinki’s unique relationship to design. This was achieved through a global communications strategy, identification of thought leadership opportunities for Helsinki’s Chief Design Officer, and a curated press trip programme to host international editors at moments coinciding with lighthouse projects and launches throughout the year.

Extensive coverage across international publications included Wallpaper*, Dezeen, Dazed, ICON, IDEAT, INTERNI, FRAME and Casa Brutus.