A British heritage brand, G . F Smith has been in existence since 1885, providing innovators and creatives with inspiration for 132 years. Since 1936, colour has been an integral part of their ethos and they have begun an exploration into finding out what the world’s favourite colour is (worldsfavouritecolour.com
People from all over the globe will be logging onto the website, providing them with fascinating insight into how location, gender and even the weather has an effect on people’s choices of colour. This exploration into the philosophy of colour will come to a fruition when the World’s Favourite Colour is revealed at G . F Smith’s home town Hull as a part City of Culture 2017 celebration in June.
The individual who selects the World’s Favourite Colour from the website will have the shade named after them and G . F Smith will introduce it to their iconic Colourplan as number 51 for a limited time. The winner will be taken to see their colour produced in the Lake District and take home a full suite of personalised stationary in their favourite colour.
Not content there, G . F Smith will host an exhibition, ‘Paper City’, which will feature eight incredible creatives who have designed outstanding pieces including one in the World’s Favourite Colour. G . F Smith is making us return to a time of innocence and wonder with colour. Only question is, what’s your favourite colour?