Communicating the work of a disruptive innovator in the hospitality industry

Dutch hospitality leader citizenM and Camron have worked closely from the launch of its first London hotel in Bankside to the international rollout across Europe and the USA.

Camron was responsible for running a proactive press office as well as conception and implementation of creative initiatives for the international properties, working with a range of cultural events and institutions, from the London Design Festival to the Glasgow School of Art.

The communications strategy positioned citizenM as an innovator and creative disruptor within the hospitality and travel sector, leveraging unique differentiators such as its cutting-edge technology and modular construction. Creating moments around new openings and thought leadership opportunities achieved widespread and sustained media coverage across travel, lifestyle and business titles, leading to increased footfall and digital engagement.