Adrian Zecha and Japanese hospitality group Naru Developments announce the launch of Azumi Setoda, the first opening of their new brand Azumi. The property will be ready to welcome guests from 1 March 2021.
Azumi Setoda is located on Ikuchijima, a small island of about 11,000 people in the Seto Inland Sea, Japan. With this debut property, the brand will take the cultural framework of the traditional ryokan and infuse it with a quality offering that appeals to the modern, global traveller. The balance between tradition and innovation is integral to all parts of the Azumi; demonstrated through everything from the design, service, food and beverage, to wellness and cultural programming.
Asia Contact: Winnie
Rest of World Contact: Rachael