Camron PR has been appointed by 100% Design, to work on its rebrand and 2018 programme.
100% Design is the original destination for designers in London and has an established history of providing a platform for emerging talent. Some of the UK’s most well-known designers made their debut at 100% Design, including Barber & Osgerby, Tom Dixon, Benjamin Hubert, Ella Doran and Jamie Anley.
Going back to its roots, this year the show eschews a theme and will refocus on showcasing never-before-seen design, with an emphasis on useful innovations that enrich lives in London and further afield. This fresh perspective will be embodied by a new visual identity for the brand, reflected across all on and offline communications.
This year 100% Design will reveal a new creative initiative, 100% Futures. 100% Futures will present a selection of the most exciting and innovative designs geared towards ‘Designing for London’. Spearheaded by Max Fraser, a small jury will select 20 projects, created by designers with less than 5 years in industry, who have designed cutting-edge work based on city-living.
100% Design will also be at the heart of London Design Festival’s newly formed West Kensington Design District with other key partners including The Design Museum and Television Centre.
Originally targeted towards the design industry in the UK, 100% Design was first staged in 1995. Today, the show attracts more than 27,000 visitors including architects, designers and interiors specialists.
Featuring an unrivalled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for design in London.
100% Design takes place across four days at Olympia London, from 19-22 September, concurrently to London Design Festival.
Wednesday 19th – Saturday 22nd September 2018
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