Sainsbury's
Autumn/Winter & Christmas Collections 2012
This is Sainsbury's best show yet Gabrielle Fagan- Press Association
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Project details
This week Sainsbury’s brought its new Autumn/Winter and Christmas collections to the elegant Georgian rooms of
Il Bottaccio in Belgravia. Set over two floors, journalists were invited to preview all Sainsbury’s has to offer for the forthcoming festive season. With British tradition at its heart, the ground floor showcased the new home trends and seasonal decorating stories, before leading journalists onto food, drink, beauty, fashion and gifting on the first floor. After meeting the designers and buyers behind the new ranges and sampling fare along the way, press could choose to enjoy a glass of champagne at the bar, relax with a soothing Mandara Spa hand massage, pick up some tips from gift wrapping expert Arona Khan, or create a stylish floral centerpiece with Sainsbury’s in-house florist.
