Rockwell Group
Jet Blue Terminal Press Trip
Simply stunning Becky Sunshine - freelance journalist
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Project details
Camron organised a press trip for UK based journalists to visit the New Jet Blue terminal at JFK airport in New York. With a design and brand concept by Rockwell Group, the Marketplace captures the vibrancy of New York City. Inspired by some of the city’s most iconic spaces and experiences such as steps of the Metropolitan Museum of Art and Yankee Stadium, the Marketplace features a 4-foot-tall grandstand and a 2-foot-tall platform for seating or performances and exhibitions, and a dramatic 40-foot-diameter signage ring of LCD monitors suspended by stainless steel cables, visible from all concourses. The Marketplace is home to a majority of the terminal’s restaurants, bars, and cafes The exterior of each retail store in the Marketplace features a glowing portal that can contain both brand imagery and signage.
Camron arranged for 6 journalists representing UK National, Design and Consumer publications to visit the Jet Blue Terminal as well as other Rockwell Group projects including the recently refurbished Carlton Hotel and the new Flagship Mauboussin jewelry store on Madison Avenue.
