Sainsbury's
Tu Home collection launch for 2009
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Project details
Camron organised a preview of the brand new Tu Home range this week at The Shooting Gallery, Haymarket Hotel. The aim was to preview the new Tu Home collection while introducing the media to Sainsbury’s extensive product offering, which also includes Basics and Different by design ranges. It also marked Camron’s recent appointment as Sainsbury’s new PR agency for the Home and Lifestyle offering and provided an opportunity to introduce the Sainsbury’s team to the UK interiors and lifestyle press in a relaxed yet stylish environment. The event was divided into two formats; a lunch for a selection of VIP editors and a more informal, drop-in style afternoon tea. Stylist Laura Fulmine was brought in to style the venue and showcase the new range, using fresh spring flowers and glass domes for a quirky and retro-chic effect.
